CitizenM Shoreditch

Why do people love staying in your hotel? Central location Best good night sleep (due to sound-proof rooms, blackout blinds, giant bed and powerful rain shower) Friendly staff Trendy and unique design Super fast self check-in and check-out

What is there to do in the area? Explore Boxpark, have lunch in one of the cool food markets around the area (Brick Lane etc.), admire the stunning street art, visit different record shops (like Rough Trade) and don't forget to party at one of London's coolest clubs in the area (The Book Club etc.)

What kind of breakfast do you offer? We offer full English breakfast. Freshly baked bread and pastries, scrambled eggs, sausage, bacon, yogurt, granola, fruit salad, barista coffee and much more!

Do you offer other meals? And can you recommend good places to eat out locally? Besides breakfast, we also offer lunch and dinner at our canteenM. Our food and beverage concept feels like an open kitchen at home. Everything is available 24/7, so if you want you can have breakfast at midnight, or lunch in the morning. You might be jetlagged, so we wouldn’t want to tell you when you can eat what. You should be free to eat what you want, when you want. It is a casual grab and go concept, because in a big city you will probably be out for dinner with friends or with clients or colleagues. But if you do want something convenient, it is always there. Everything we have is the best of the best. Incredible coffee, flaky croissants fresh from the oven, the best cocktails, and great fresh food and snacks.

Which are your most popular room types, and why? citizenM offers only one type of room: double room with a giant 2 x 2 meter bed. Our rooms are efficient and our beds are huge and really comfortable, wrapped in luxury Italian linen for our guests’ weary hearts. the power rain shower will wash away the cobwebs after even the longest long-haul flight, there’s a bottle of free water in the in-room fridge, and a tablet computer controls everything from the widescreen TV and music to the mood lighting and shades for the wall-to-wall window. The desk and designer furniture ensure our guests can work and relax in comfort and style, and no matter where they hail from, they can plug their devices directly into the wall. Wifi and a large selection of on-demand movies and music are always free.

What message would you like to give Hotel Guru readers? citizenM is a new breed of hotel. Rather than create another cookie-cutter property distinguishable from the competition only by the name hanging above the door, we ignored the traditional hotel industry’s ‘givens’ and instead figured out exactly what the modern traveler wants and needs. We are not a ‘boutique hotel’ whatever that means. We do not employ hollow gimmicks in a tactless attempt to differentiate ourselves from the competition, without a clear brand DNA these ‘boutique’ type hotels are typically not scalable and have limited success as a true global brand. Our approach builds on our brand values – unique, friendly, honest, up-to-date and caring – to trim away the unnecessary excess and focus on quality. We’ve turned the traditional division of space on its head, creating efficient rooms that are luxuriously kitted out. We’ve given our Ambassadors one main task: to keep our guests happy. At the bar, we offer great drinks and food made from best-quality ingredients, available 24/7. We’ve transformed our lobby into a welcoming social heart that people use like their own home.