The Place Firenze

Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated home than a hotel, facing Santa Maria Novella Square adored by everyone who stays behind its subtle townhouse façade. Inside, its elegant interiors, revamped by local architect Luigi Fragola in 2021, home to centuries-old artifacts, reflect a clean, contemporary aesthetic with added pops of colour that can be found in the accessories and furnishings made by local artisans and artists. The unique concept, the attention to details and the sartorial hospitality approach makes THE PLACE the ideal hotel for curious travellers.

In between forays to explore the city, retreat to THE PLACE for drinks or perhaps a homemade cake or two. Watch the world go by on the al fresco Terrace in Piazza Santa Maria Novella or relax with an Aperol spritz in The Bar or on the private Rooftop Terrace with its rooftop views.

The 20 rooms with their parquet wooden floors and high tech lighting vary from compact-but cocooning Superiors to the spacious Santa Maria Novella Master Rooms which have amazing 360° views across the square and the city's rooftops. Luxury en-suite marble bathrooms are complemented by luxury bath and body products and all of the rooms have complimentary soft drinks in the mini-bar and a plate of organic seasonal fruit. If you have time for a work out in between seeing the sights, gelati and capuccino stops, the gym is just a two minute walk away. Put your feet up and relax with an aperitivo (the Negronis are excellent) or enjoy a candlelit dinner from The Kitchen & The Bar Restaurant - the terrace on the square is the perfect spot to watch the world go by. The Kitchen & The Bar Restaurant offers all-day dining options and serves authentic Italian dishes using only the best ingredients selected exclusively from Tuscan artisanal suppliers. The result is innovative contemporary Italian dishes with some mouth-watering traditional food. The staff and brilliant Manager, Claudio (who has been here since day one), go out of their way to ensure you have the most memorable stay. The knowledgeable concierge team, well versed in the insider secrets of this fascinating city, is at your beck and call.

 

Written by Lulu Townsend

• Bar
• The Bar and The Terrace in Piazza Santa Maria Novella are the best places to hang out and enjoy a cocktail.
• Views
• The Santa Maria Novella Master Suites have magnificent views across the square.
• Good wine list
• Updated regularly along with a seasonal menu featuring local products.
• Child friendly
• All children welcome, babysitting services are available.
• Parking
• Valet parking service. Charges apply
• Concierge
• The best concierge in Florence.
• Gym
• 2 minutes walk
• Fireplace
• Bath robes
• Family Suites
• Roof terrace
• Car not required
• Walking distance restaurants
• Internet

• Meeting Room
• Cots available
• Library
• Disabled access
• Restaurant
• Sitting Room
• Room service
• Safe
• Suites
• Satellite / Cable TV
• In room music system
• Wifi
• Air conditioning
• Free wifi

• Hotel Entertainment
• Start your night with a drink on the Terrace in Piazza Santa Maria Novella
• Close to nightlife
• Florence is a vibrant and lively city, check out the trendy bars and gourmet restarurants around Piazza Santa Maria Novella
• Designer Shopping
• Italian's are known for their immaculate dress, so do not be surpirsed that some of the oldest buildings are designer shops

• Other Activities
• Museo del 900 has a rich artistic programme of exhibitions and it’s located just a few steps away from THE PLACE.
• Museums
• San Marco, a former convent, now houses a museum and some famous works to feast your eyes upon
• Sights nearby
• Basilica di Santa Maria Novella and Museo Marino Marini are both an easy walk from THE PLACE.