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Mob is another new concept hotel with a “down with the kids” branding (full name: Mob Hotel – Of the People) and lofty ideals. It is not a hotel chain but a “virtuous movement’ no less. Marketing blurb aside, these are smart, lively places to stay with a strong focus on design (one of the creators was the co-founder of the successful MamaShelter group). The first Mob launched in Paris in March, and this second one opened this month in Lyon’s regenerated docklands. Inside a striking modern building with a honeycomb-like metal facade are 98 funky double and family rooms and a restaurant styled to please the Instagram-generation – industrial with theatrical flourishes such as a lifesize stag sculpture. Exercise and wellbeing classes are available (at a price) plus music nights.
Originally published by The Guardian
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