Künzelsau, a charming town in the Hohenlohe region of Baden-Württemberg, has a lovely historic centre. Set on the banks of the peaceful Kocher River, the town is a brilliant springboard for discovering heritage landmarks as well as enjoying the region’s natural beauty. There are a good selection of accommodation options to choose from, with the best places to stay in Künzelsau fusing classic style with modern comfort.

The headquarters of the Würth Group, Künzelsau has benefited from significant cultural investment. The impressive Museum Würth, for instance, houses a world-class collection of modern and contemporary art, and a varied array of ever-changing exhibitions, whilst the David Chipperfield-designed Carmen Würth Forum plays host to an annual programme of concerts and events. Stroll through town on foot to admire heritage buildings, soak up the small town’s ample charm, and sample regional cuisine at traditional eateries — ideally paired with regional wines.

Tours and tastings at vineyards come highly recommended, as do hiking and cycling excursions along the well-marked trails which wind their way between the wineries of the Kocher Valley. Expect to come across historic churches, medieval castle ruins and pretty villages as you explore. Return to the best place to stay in Künzelsau for rejuvenating wellness treatments, and to reflect on the day’s activities over a cold glass or two of the good stuff.