Broadwick Soho

from £495
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“Stylish, sumptuous 57-room hotel in the heart of Soho that delights the senses.Maximalist decadence with a whiff of old school jazz & disco. With a uniquely designed restaurant, a buzzing ground floor & rooftop bar this has become a hip place to meet, eat and sleep for the aesthetically-minded”

Hotel review

No detail has been spared at this exquisitely designed independent boutique hotel. Conceived by a group of five friends, they hired Swedish architect Martin Brudnizki, known for his opulent, flamboyant and playful interiors, to translate their vision into a reality. The result is like ‘your eccentric grandmother’s townhouse’ with a startling juxtaposition of bold and differing styles, merging the speakeasy mood of the jazz era with the seductiveness of Studio 54 Seventies electric glamour. Palm fronds, animal print, mirrored ceilings, chainmail curtains and cork walls - it’s all going on. No artistic restraint here. Bedrooms are beautifully considered with bespoke furniture and are well insulated from the hullabaloo of the West End. Hotel guests get to enjoy The Nook - a residents-only private salon for quiet moments - while Bar Jackie pulls in a fashionable crowd for a latte or aperitivo. Flute, the lavish rooftop bar and terrace offers a more discreet setting overlooking Soho while the restaurant Dear Jackie, serves tasty Italian gastronomy against a backdrop of red silk walls.
This is vibey, sexy place for couples and groups who appreciate a decadent atmosphere.
 

Laura Campbell

Recommended for

  • Close to nightlife

    • Explore Soho’s cocktail scene, with craft bars mixing inventive drinks just steps from your stay—no late-night taxis required

  • Designer Shopping

    • Shop cutting-edge fashion at Axel Arigato and Ba&sh, where bold designs and curated collections capture Soho’s creative spirit

  • Hotel Entertainment

    • Sip an expertly mixed cocktail at the rooftop bar, where bold decor and a buzzing atmosphere set the scene for a memorable night

  • Lively

    • Sip cocktails at the rooftop bar, spin vinyl in the lounge, and dive into Soho’s buzzing nightlife just steps from your door

  • Local markets

    • Stroll to Berwick Street Market, where street-food stalls serve everything from gourmet sandwiches to globally inspired bites

  • Sights nearby

    • Browse vinyl on nearby Berwick Street, home to legendary record shops and the spot where Oasis shot their iconic album cover

  • Other Activities

    • Join the locals at a classic Soho pub, spilling onto the pavement with a pint in hand as the city’s energy hums around you

  • City Style

    • Step into a world of disco-chic with maximalist decor, Murano glass, rich fabrics, and bold prints in vibrant Soho

  • Pet friendly

    • Pets are allowed on request. Charges may apply

  • Luxury

  • Full of character

  • Sit-out Terrace

  • Family Suites

  • Gourmet

  • Views

  • Romantic

  • Disabled access

  • Quirky

  • Boutique

  • Restaurant

Facilities

  • Rooms

    57 rooms in this hotel

  • Parking

    Public parking is available at a location nearby (reservation is not possible) and costs £60 per day

  • Pet friendly

    Pets are allowed on request. Charges may apply

  • Air conditioning

  • Sit-out Terrace

  • Walking distance restaurants

  • Bar

  • Family Suites

  • Restaurant

  • Views

  • Wifi

  • Suites

  • Disabled access

  • Room service

  • Sitting Room

Activities

  • Close to nightlife

    • Explore Soho’s cocktail scene, with craft bars mixing inventive drinks just steps from your stay—no late-night taxis required

  • Hotel Entertainment

    • Sip an expertly mixed cocktail at the rooftop bar, where bold decor and a buzzing atmosphere set the scene for a memorable night

  • Designer Shopping

    • Shop cutting-edge fashion at Axel Arigato and Ba&sh, where bold designs and curated collections capture Soho’s creative spirit

  • Local markets

    • Stroll to Berwick Street Market, where street-food stalls serve everything from gourmet sandwiches to globally inspired bites

  • Sights nearby

    • Browse vinyl on nearby Berwick Street, home to legendary record shops and the spot where Oasis shot their iconic album cover

  • Other Activities

    • Join the locals at a classic Soho pub, spilling onto the pavement with a pint in hand as the city’s energy hums around you

Map & Location

Other reviews

First in: Broadwick Soho, London

Bed down in one of London's most iconic neighbourhoods at a new hotel that's upping the ante for a jolly weekender – all with a heavy dose of disco-chic

Originally published by Conde Nast Traveller

Soho is having a renaissance – and this new hotel

The Broadwick is the hottest new address in a part of the capital that's going from strength to strength

Originally published by The Telegraph

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