The Dam is the heart of the historic centre. The epicentre of Amsterdam's busiest tourist neighbourhood, it's where most visitors start exploring the city. You'll find many of the best hotels near the Dam in Amsterdam Centrum and the adjoining Oude Zijde (de Wallen) neighbourhood.
There's nothing left of the 12th-century stronghold built by Gijsbrecht van Amstel, the city's founder, but the Nationaal Monument marks the spot where his castle stood. Erected in 1956, the 22-metre column commemorates Dutch victims of the Nazi occupation during World War II.
On the west side of the square stands the grand Koninklijk Paleis. This opulent Baroque pile, built at the height of the Dutch Republic's 'Golden Age' as the city's town hall, became a royal palace when Napoleon Bonaparte made his younger brother Louis, King of the Netherlands in 1808. It's been a seat of the Dutch monarchy since 1814, when both Louis and his big brother lost their thrones. Inside, it's magnificent, with florid marble halls and a fine sculpture collection.
The Dam is a favourite venue for street performers and 'living statues' who impersonate historical figures and fantasy characters – for some loose change, you can take a selfie with Rembrandt, Gandalf, or Napoleon. More of the best hotels near the Dam await in the Negen Straatjes – a chic enclave west of the historic centre.
Still not sure? Check out all our Amsterdam recommendations, or contact a friendly guru for advice.
Amsterdam (Old City)
17th century townhouses make up this boutique hotel on Amsterdam's oldest canal. Chandeliers, mahogany panelling and extravagant decor adorn the rooms. Large suites are all unique with luxurious fabrics and vibrant wallpapers. Breakfast is worth waking up for; drinks at the bar worth staying up for.
Amsterdam (Old City)
A grand five-star hotel located in the heart of the city. Despite being set in a 17th -century building, interiors are modern and stylish. Spacious rooms and suites have plenty of light, retro furniture, and most have bathtubs. With fine dining, a spa, and butler service - this is luxury defined.
Amsterdam (Old City)
A five-star hotel set on Amstel's banks with Michelin-starred restaurants and a state-of-the-art spa. Decadent traditional living areas lead up to opulent rooms and suites. Rich wallpapers, marble bathrooms, mahogany furniture, and Old Master replicas. Undeniably one of the city's grand dames.
Amsterdam (Old City)
A chic modern hotel located slap-bang in the heart of the city. Industrial-chic rooms and suites have dark wood floors and stylish bathrooms. There's a buzzy restaurant and bar area which occasionally hosts live music. A central and cool spot for a weekend away in Amsterdam.
Amsterdam (Grachtengordel-Canal Ring)
A retro-chic hotel in the heart of the city. Spacious rooms feature sink-into beds, parquet floors, wood panelling and luxurious bathrooms. There are hotel bikes to rent, a very good restaurant and a lively bar. Just a stroll from many of the major sights and set on one of the prettiest canals.
Amsterdam (Old City)
This boutique hotel is located in Dam Square, in the heart of Amsterdam's city centre. Suites are opulent, featuring textured walls and luxury prints in a regal palette; book a signature suite for stylish living space and breathtaking city views. Enjoy a cocktail in the cosy bar; an exclusive hotel.
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