Lulu has been The Hotel Guru's Marketing and Communications Director since 2019. Her love of hotels started when she was young; her first job was making breakfast in a small hotel in Pimlico, London. She has always worked in hospitality; first in Sports Sponsorship, then at Barclays Capital in the Events and Corporate Entertainment department. In 2000 she catapulted her parents Umbrian hotel into all of the major travel magazines around the world before starting a boutique hotel marketing brand in 2002 from her garden shed. Her love, passion and expertise focuses on boutique hotels and their owners; this was evident in her choice of independent hotels, villas and B&Bs. Lulu has lived in Spain, Italy and France, speaks all three languages and has travelled to over 40 countries. Her expertise includes Italy, UK and Marrakech. Her motto is 'to travel is to live' and she has written for Sainsbury's magazine, House & Garden, Dossier Magazine, Suffolk Magazine, C-Word Magazine and more. Lulu has been featured in articles in Forbes, Newsweek, EADT and the Daily Mail. To find our more about Lulu visit her website lulusluxurylifestyle or @lulusluxurylifestyle .